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It’s 2023, and crypto is still going strong. In fact, many projects in web3 have found traction and maintained their positions of strength over the years.
If you’re looking to market your crypto project, you need to be using the best crypto marketing strategies out there, or you’ll never stand out from the crowd!
In this article, we will discuss 15 of the best crypto marketing strategies that are working well in 2023. We’ll explain why each strategy works and give you examples of how it can be used.
By the end of this article, you’ll have some strategies on how to market your crypto project successfully!
Read on for more information 🙂
What Are The Best Crypto Marketing Strategies?
1. Use Crypto-specific Social Media Platforms
Crypto-specific social media platforms like Twitter, Telegram, and Reddit offer great opportunities for crypto marketing. These platforms provide a way to connect with crypto enthusiasts and build a community around your project.
When using crypto social media platforms for marketing, it’s important to be active and engaging.
Share interesting content, answer questions, and participate in discussions. This will help you build a strong relationship with the crypto community and generate interest in your project.
Examples of crypto social media platforms:
How to use crypto social media platforms for marketing:
- Be active and engaging with people new to the community
- Share interesting content on current trends and what you’re working on
- Answer questions and participate in discussions
There are definitely some benefits of using these platforms for marketing which include:
- Builds a strong relationship with the crypto community
- Generates interest in your project
These platforms are a great way to connect with crypto enthusiasts and build a community around your project.
By being active and engaging, sharing interesting content, and participating in discussions, you will be able to build a strong relationship with the crypto community which can generate interest in your project!
You’ll want to develop an effective social media strategy for this, and try to build an email marketing funnel using some sort of a lead magnet that will help you capture your audience. Then you can proceed to do some direct marketing to your audience.
Simply using these platforms for engagement isn’t enough because digital marketing is all about building the leads and making the sale, not vanity metrics.
2. Sponsor Crypto-related Events
Crypto-related events offer a great opportunity to market your project to a crypto-savvy audience. These events usually have a large number of attendees, which gives you the chance to reach a wide variety of people.
When sponsoring crypto events, you can provide support in various ways. This can include financial support, providing resources or materials, or even just promoting the event.
Examples of crypto-related events:
- Crypto Conferences
- Casual Meetups
- Web3 and Crypto Hackathons
How to sponsor crypto-related events:
- Financial support – help cover some of the costs of the event and get listed as one of the sponsors.
- Provide resources or materials – offer things like swag bags, t-shirts, or other promotional items so that people can see them when they use the items
- Promote the event – help get the word out about the event through your social media channels or email list
By sponsoring crypto-related events, you will be able to reach a wide variety of crypto enthusiasts and build awareness for your project.
There are many benefits to sponsoring crypto events which include:
- Reaching a wide variety of crypto enthusiasts
- Building general awareness for your project
Sponsoring crypto-related events is a great way to reach a wide variety of crypto enthusiasts and build awareness for your project.
Although this crypto marketing strategy may cost a little more than other methods, especially if it’s a larger event. You’ll also have to worry about the logistics of the swags of you’re giving them out at events.
3. Get Listed on Crypto Industry Directories
A simple crypto marketing strategy involves getting your project listed on crypto industry directories.
It is a great way to generate exposure and build awareness for your project. These directories usually have a large number of visitors, so it’s a great way to reach a wide audience.
When getting listed on crypto directories, make sure to provide accurate and up-to-date information about your project. This will help people easily find and learn more about what you’re working on.
Examples of crypto directories:
4. Make Use of Crypto-themed Content Marketing
Content marketing is a great way to reach crypto enthusiasts and generate interest in your project.
In fact, this is my favorite crypto marketing strategy because I’ve seen all the bigger brands in the crypto space building this up over time.
By creating crypto-themed content, you can attract people who are interested in the topic and show them what your project is all about.
When creating crypto content, make sure to focus on quality over quantity. It’s better to have a few pieces of high-quality content than a large number of low-quality pieces.
Some ideas for crypto content:
- Blog posts
Creating crypto-themed content is a great way to reach crypto enthusiasts and generate interest in your project.
Writing great content also means you’ll have content you can link to in your email marketing campaigns. Cryptocurrency marketing strategies are more efficient they are mixed in well together.
You can choose to write helpful articles on Medium or on your own website’s domain. I suggest writing in the blog section of your website’s domain; this helps to build your domain authority which Google loves!
Content marketing will help you organically gain the views and trust of people when they consume your content, which also helps to build a well-established online brand for your project!
5. Invest in Search Engine Optimization (SEO) for Crypto Keywords
Search engine optimization (SEO) is a process of optimizing your website to rank higher in search engine results. This is done by using crypto keywords throughout your website and content.
By ranking higher in search engine results, you will be able to reach a wider audience and generate more interest in your project. And since SEO is a long-term strategy, it’s a great way to sustainably grow your crypto project over time.
Here are some tips for doing crypto SEO:
- Stay up-to-date – Learn the latest happenings in the crypto space, they will help you discover trends that you can latch onto earlier
- Do keyword research – find out which crypto keywords people are searching for and use them throughout your website and content.
- Optimize your website – make sure your website is fast, mobile-friendly, and easy to navigate.
- Publish high-quality content – create crypto-themed content that is informative and engaging.
SEO is a long-term crypto marketing strategy, but it’s a great way to sustainably grow your crypto project over time.
By investing in SEO for crypto keywords, you will be able to reach a wider audience and generate more interest in your project. And since SEO is a long-term strategy, it’s a great way to sustainably grow your crypto project over time.
SEO may take some time to see results, but it’s definitely worth the investment!
6. Create Crypto-related Videos and Promote Them on Youtube and Other Video-sharing Sites
Creating crypto-related videos is a great crypto marketing strategy to reach crypto enthusiasts and generate interest in your project.
By sharing your videos on Youtube and other video-sharing sites, you can reach a wide audience and get people interested in what you’re working on.
When creating crypto videos, make sure to focus on original, quality content. It’s better to have a few high-quality videos than a large number of low-quality ones. You’ll want to do tutorials, list-type videos, and general helpful content that blogs or ads won’t be able to achieve.
And don’t forget to promote your videos! You can do this by sharing them on social media, crypto forums, and other online communities.
7. Publish Articles About Crypto on Popular Industry Websites and Blogs
If you want to reach crypto enthusiasts and generate interest in your project, writing articles for popular crypto websites and blogs is a great way to do it.
This crypto marketing strategy involves getting your work published on these big sites, allowing you to reach a wide audience and get people interested in what you’re working on.
In fact, this is an effective crypto marketing strategy because you’ll be tapping on the authority of these big sites and providing credibility to your project.
You can write as either a guest author for a web page, or simply buy a sponsored post, mention, or link to your web page. This will help to build natural authority for your site.
8. Develop a Strong Presence on Quora and Answer Relevant Questions About Crypto
Quora is a popular question-and-answer website that can be used to generate interest in your crypto project.
This is an indirect crypto marketing strategy that not only works for the crypto industry. This is less done by crypto marketing experts because it takes time and effort to put out helpful engagement on Quora.
By answering relevant questions about crypto on Quora, you’ll be able to reach a wide audience and get people interested in what you’re working on.
Make sure to answer questions thoroughly and provide helpful information. You can also include links to your website or project in your answers.
By establishing a strong presence on Quora, you’ll be able to reach a wide audience and generate interest in your crypto project.
9. Take Advantage of Paid Advertising Opportunities in the Crypto Space
There are a number of paid advertising opportunities in the crypto space. These include Google AdWords, Facebook Ads, and LinkedIn Ads. By taking advantage of these opportunities, you’ll be able to reach a wider audience and generate more interest in your project.
When creating ads, make sure to focus on quality ads that are well-targeted to a specific persona. It’s better to have a few well-targeted ads than a large number of poorly targeted ones.
And make sure to track your results so you can see which ads are performing well and adjust your strategy accordingly.
Cryptocurrency marketing can be quite competitive though, so make your crypto business has the budget for it, because most crypto startups have to rely on lower budgets.
Paid advertising can be a great way to generate interest in your crypto project. However, it’s not so sustainable and can have a high cost spend, so make sure to use it wisely.
But don’t worry, spending more money does not equal to an effective marketing strategy!
Crypto marketing experts may favor this because it’s easier to do, but there are other ways to develop a solid crypto marketing strategy.
10. Participate in Online Forums and Discussion Groups Related to Crypto Trading and Investments
Crypto forums and discussion groups are great ways to reach crypto enthusiasts and generate interest in your project.
By participating frequently in these groups, you’ll be able to reach a wide audience and get people interested in what you’re working on.
When participating in forums and discussion groups, make sure to focus on providing helpful information and engaging in thoughtful discussion. You can also include links to your website or project in your signature.
This is a long-term strategy of providing value, which will organically build your audience over time. However, expect to spend lots of time and provide lots of free upfront value before you see any ROI.
11. Develop Partnerships With Other Businesses Operating in the Crypto Space
Developing partnerships with other businesses operating in the crypto space is a great way to reach crypto enthusiasts and generate interest in your project.
By partnering with other businesses, you’ll be able to reach a wider audience and get people interested in what you’re working on. You will be able to reach the audience of other companies, bringing in an audience that desires a similar product to yours.
When developing partnerships, make sure to focus on companies that are complementary to yours.
For example, if you’re developing a crypto trading platform, you could partner with a company that provides crypto wallets.
12. Give Speeches About Cryptocurrency at Various Events
Giving speeches about cryptocurrency is a great way to reach crypto enthusiasts and generate interest in your project.
By giving speeches at various events, you’ll be able to reach a wide audience and get people interested in what you’re working on.
You will also be able to establish yourself as an expert on the topic, which will help build trust with your audience.
When giving speeches at events, do check if you can do a helpful presentation for free, because sometimes you may need to pay to even speak at an event.
13. Hold Contests or Giveaways Related to Cryptocurrencies
Holding contests or giveaways related to cryptocurrencies is a great way to reach crypto enthusiasts and generate interest in your project.
By holding contests or giveaways, your audience will be more proactive in inviting their friends/peers with similar interests as them. In short, you’ll be creating hype around your project.
Examples of doing this can be:
- Airdropping crypto tokens to people who sign up for your mailing list
- Giving away crypto-themed merchandise to people who share your social media posts
- Giving away NFTs
14. Launch a Cryptocurrency-based Affiliate Program
Launching a cryptocurrency-based affiliate program is a great way to reach crypto enthusiasts and generate interest in your project.
Money always moves people! Giving them a commission on a sale can help boost your audience’s motivation to share your project/startup to others!
By launching an affiliate program, you’ll be more aggressive but at the same time organic in terms of your growth, because some affiliate marketers and bloggers will begin promoting your product or service over others in blog posts or YouTube videos!
15. Use Retargeting as Part of Your Overall Marketing Strategy
Retargeting is a great way to reach crypto enthusiasts and generate interest in your project.
Retargeting allows you to show ads to people who have already visited your website or engaged with your brand in some way.
This is a powerful marketing technique because you’re only targeting people who are already interested in what you have to offer.
When using retargeting as part of your marketing strategy, make sure to create targeted ads that are relevant to the crypto space.
You can also use retargeting to offer discounts or special deals to people who have already shown an interest in your project.
How do you market crypto?
Crypto marketing can be done in a variety of ways which include content marketing, sponsoring events, retargeting, email marketing, doing SEO, engage in Crypto social media platforms, and holding giveaways for Crypto-related merchandise.
How does Cryptocurrency marketing work?
Cryptocurrency marketing works by building up hype for a project through various means – either through inbound marketing or interruption marketing. Inbound marketing can be done through content marketing and SEO, interruption marketing can be done through digital marketing ads.
These are just some of the best crypto marketing strategies that you can use this year! By using these strategies, you’ll be able to reach crypto enthusiasts, grow your audience, and generate more interest in your project.
I hope you’ve learned something from this article. All the best with marketing your crypto project this year 🙂
Thanks for reading!
Justin is the founder and author of Justjooz. He is a Nanyang Technological University (NTU) alumni and a former data analyst.
Now, Justin runs the Justjooz blog full-time, hoping to share his deep knowledge of business, tech, web3, and analytics with others.
To unwind, Justin enjoys gaming and reading.